Wordless Wednesday: Can Fit Pro Fitness Conference

When Clients Become Friends

I got into a very interesting discussion the other day about the personal trainer/client relationship with my friend (and fellow PT).  Specifically, it was about how that relationship can turn into a friendship, especially with long-term clients. 

She has had a client for over a year and feels that this person views her more as a friend than as a trainer.  As a result, my PT friend feels that her client isn't getting the results that she would like, but happily pays week after to week to have a "workout buddy".

Here is the dilemma:

Do you continue to work with a client who is not reaching her fitness goals, but is happy to continue to pay for your services?

OR 

Do you end the relationship knowing that, despite your best efforts, you are not able to help them progress any further?

I have a few thoughts on this.

9 Rules for Connecting with Brands

I had every intention of blogging from the She's Connected Conference yesterday, when my laptop decided it did not want to be connected to the Internet anymore. (Love the irony.)

Sometimes you just have to roll with the punches, so here I am with a Saturday post!
(Friday favourites will be back next week, I promise.)

At the conference, I made some fabulous new friends, learned from some amazing brands and bloggers, and got some pretty cool swag.

Katia, Morgan, Danna, Me, Megan

The main focus of the conference was to learn how bloggers and brands can work together to form mutually beneficial relationships.  This could include sponsorships, product reviews and revenue for your blog.

The last session of the day involved a discussion of some the main themes of the conference.  It really hit home for me and I thought it might for you too so I wanted to share.


9 Rules for Connecting with Brands

1. Be authentic, be relevant, be you.
2. Align your personal brand with professional brands that fit in with your values.
3. Understand how brands value your service.
4. Leverage your connections and your community.
5. Be proactive.
6. Have patience, work hard and be persistent.
7. Learn as much as you can about the brands you would like to work with.
8. Brands must be a part of the conversation.
9. Follow the golden rule.

Do you work with any brands?  How did you form the relationship?

Stay Healthy,
Tracy

P.S.  Don't forget to vote and tell me your favourite way to stay connected!