Tuesday, October 25, 2011

Fitness Gimmicks: What to Ask Before You Buy

I have written quite a bit on some of the ridiculous fitness products out there.  The weight loss industry is a multi-million dollar one and people will try to market just about anything to get a piece of the pie.

However, not all products that hit the selves are useless.  Many of theme started out as gimmicks (think: the step) and prove to be very effective and popular fitness tools.

So how do you distinguish the good for the bad and the ugly?  Here are a few questions you should ask yourself before you run out and purchase the latest fitness fad.

Don't let you purchase end up like this poor Ab Lounge :(

Who designed this product?
Is the creator a certified fitness professional?  Are any of the product claims backed up with true exercise science?  Many infomercials are endorsed by a celebrity who may not be in the fitness industry and/or include paid testimonials.  It is so important that you research the product before you buy to verify any claims made.  Look online for real reviews.  Ask your friends and make an informed decision before you buy.

Can it really deliver on it's promise?
"Lose 6 inches in 6 days!"  "Eat whatever you like and still lose weight!"  Most fitness gimmicks promise very dramatic results in a very short time.  Ask yourself if it is really possible for this product to do everything it claims it can.  If the answer is "yes", can it be done safely?  Some of the systems may be able to produce the desired results in combination with vigorous exercise and a near-starvation diet.  Step as far away from these products as possible.

What makes this product different?
All new gadgets are are marketed to look like the best thing to ever hit the fitness world, but are they are they really that revolutionary?  Is this DVD/equipment/system any different than the one that your are already using (or have collecting dust in the basement)?  Do your research.  (See point 1).

What other questions should you ask when considering the latest fitness fad?

Stay Healthy,

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